SEO Course In Rahim Yar Khan

senior SEO consultant in ryk

Search Engine Optimization (SEO)

Trainer : Shoaib Badar

Duration : 3 Months

Students : Members

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    What is Search Engine Optimization?

    Search Engine Optimization (SEO) elevates your website’s position on a search engine results page to increase traffic and visitors. It is recognized as the most attractive career path in digital marketing. To produce better content and thereby boost the number of business leads, many companies all around the world employ SEO consultants.

    Students will learn the essentials of SEO with this SEO course provided by IT Training Centre RYK, including keyword research, content planning, keyword analysis, content optimization, and more.

    Benefits Of SEO Marketing Course

    Search Engine Optimization (SEO) is a crucial aspect of digital marketing, as it helps websites rank higher in search engine results for increasing visibility and traffic.

    Australian IT Centre states that the student will have all the necessary foundations at the end of the course to launch a career in SEO and enter the job market as an SEO specialist. Taking an SEO course can provide numerous benefits for students, including the following:

    1. A better understanding of search engine algorithms can help students optimize websites more effectively.
    2. Improved website optimization skills, including keyword research, on-page optimization, and link building.
    3. Increased career opportunities in digital marketing as demand for SEO professionals continues to rise.
    4. A competitive edge in the job market, as students will comprehensively understand SEO techniques.
    5. Opportunities for career growth, as the demand for SEO professionals, will continue to grow as businesses adopt digital marketing.
    6. A better return on investment, as students can apply what they have learned to their websites or improve their skills in their current role.
    7. Staying up-to-date with the latest SEO techniques can help students remain competitive in the job market.

    1 Month

    Introduction To SEO

    • Introduction Google
    • Introduction SEO
    • What is a search engine?
    • What Is SEO?
    • What is the need for SEO? How SEO Works
    • What is Googlebot (Google Crawler)
    • Types of Search Engine and which search engine are important
    • What are Google’s SEO Algorithm updates?
    • What are SEO tools, and why do we need them?

    Niche Research

    • Deeply Niche Research
    • Different Process of Niche Research.

    Keyword Research Process

    • What is Keyword
    • The importance of Keyword Research?
    • Different types of Keywords.
    • What is the long tail keyword?
    • What is the Short tail keyword
    • What is Intent?
    • How to do Analysis of keywords using Free & Paid Tools.
    • How to find easy to rank keywords related to your website and business.
    • How to check competition of any keyword
    • How to find the Ranking Keyword of Competitors.
    • Selecting the right keywords for the project.

    Competitive Analysis

    • How to Analyze our Competitive Landscape
    • How to identify our Competitors
    • How to Extract and align data of our competitors
    • How to Visualize your competitors Data
    • What will be your Strategy

    2nd Month

    Content Planning and Creation

    • Content Research
    • Content Structure
    • Content Planning with Keywords
    • Content Brief

    Technical SEO

    • What is Technical SEO
    • Technical SEO Ranking factors
    • Type of meta tags and their effect on SEO
    • Site architecture Optimization
    • Breadcrumbs
    • Permalinks optimization
    • Canonicalization
    • What is Robots.txt File & How to create it
    • How to Improve Website Performance & Speed using a Plugin
    • How to perform the Page Speed Test
    • XML and HTML sitemap creation and optimization
    • How to Add and verify a website in Google Console
    • Google Analytics setup and monitoring

    On-Page SEO Module

    • What is On-Page SEO?
    • On-page SEO checklist
    • Title Optimization
    • Content optimization
    • Header Tags Optimization
    • Meta Description optimization
    • Image optimization
    • Internal links
    • Outbound links
    • Schema Markup

    Off-Page SEO

    • On page Vs. Off-Page Optimization
    • Introduction to Backlinks: Why is it important for SEO?
    • What is Anchor text, and why is it important in link building?
    • When should you start creating backlinks
    • Some proven ways to get backlinks organically
    • Easy Method to generate high-quality Do-follow backlinks
    • Social media submission

    3rd Month

    Website Audit

    • Technical Audit
    • On-page Audit
    • Off -Page Audit
    • Reporting

    Local SEO

    • What is local SEO, and why is it important
    • Important Local SEO factors
    • Setup of Google My Business (GMB)
    • How to optimize GMB Listing
    • Important elements you must optimize on the GMB listing
    • Citations: What is citation & Benefits of citations in Local SEO

    2 Hours

    Class Duration

    Class

    5 Days a Week

    3 Months

    Training Duration

    Training Type

    Physical

    Lecture Recording

    Available

    120

    Credit hours

    Trainer

    Industry Expert

    Completion

    Certificate

    Internship Opportunity

    Bright Students

    Australian IT Centre provides SEO Course near Rahim Yar Khan, Pakistan.

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